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The Skin Suit is often the Uncanny Valley to those looking for Truth and Beauty.

The interesting thing about this kind of “kill it and wear it’s skin like a suit” is that many people see it and recognize it for what it is—attempting to sell your (typically failed) vision while cloaked in the trappings of a successful one. They know that Superman is really Clark Kent, not the flavor-of-the-week wearing his outfit; they know that Dot’s Pretzels made by Hersheys is now going to suck; just like they know that slapping the name “Mustang” on a mediocre car built with a wild array of internationally sourced parts is not your daddy’s “Mustang”.

Notice who cares and who does not. The ones who care likely still hold the flame of “the Mustang” in their heads and hearts and want to make it live again, though likely in some other shape and form. Those that don’t care? They are just Consoomers.

As a side note to this, it is rare in the extreme for such skin suiting to last or to recapture it’s audience. The original that has been subverted is almost always returned to it’s former state to even hope to regain ground that has been lost.

As an example from comic books, few if any replacement characters for superheroes have succeeded in the last 80 years. Almost always the replacement fails and the original is restored. That included of course, killing the original, then having to bring them back from the dead. Sorry, Disney.

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